La Imperial

1 01 2011
Atmosphere: 1/5   ♦   Service: 4/5   ♦   Food Quality: 2/5   ♦   Value: 3/5
Times Visited:  One  ♦   Will I Return?:  No, Thank You
___________

La Imperial* in Hayward has been around since the ’70s as per the dot matrix printing on the front of their menus. This is a difficult review for me because, like some other Hayward favorites (case #1, case #2), I don’t really like it. But some people are wholly devoted to this place, per their Yelp reviews. And since there’s nothing wrong with disagreeing, I’m going to tell you my side of the story.

La Imperial is on C Street in Hayward between Mission and Main. It is directly adjacent to another Mexican restaurant, Los Compadres, which is a bit odd. I have only been to the latter once, but I recall it being very diner-esque and nothing particularly special regarding food or service. But that was a long time ago. And it doesn’t matter because, given the choice now, I’d go pretty much anywhere besides La Imperial. Let’s discuss the pros and cons:

Pros of La Imperial:

  • It’s downtown and centrally located
  • Parking in front is easy to come by
  • The food is pretty cheap and/or the portions are huge compared to how much they cost
  • The waitress (at least the one when we were there) is extremely nice, friendly, talkative and good at her job.

Cons of La Imperial:

  • It’s on C Street which isn’t the nicer part of downtown
  • It’s a diner: leather booths; fake wood paneling on the back wall; old, hideous linoleum floors
  • The layout of the furniture is atrocious
  • The menus are from circa 1980
  • The patrons (at least when we were there) were… low caliber (is there a nice way to say white trash?)
  • The food was not great
  • The nachos had nacho cheese on them (this will be discussed further below)

Entering La Imperial felt, to me, like being magically transported to a diner in Nevada. It’s like they took a small, crappy roadside steakhouse outside Carson City and put up a few pinatas and a south-of-the-border-esque murals and called it a Mexican restaurant. It was the first time I’ve ever been to a Mexican restaurant and not heard one single word of Spanish spoken (Australia included!). It was extremely eerie and not terribly faith-inspiring.

La Imperial

Inside La Imperial, Hayward

La Imperial

Looking toward the front door inside La Imperial, Hayward

So, the people who like this place DO NOT CARE about atmosphere. And some people don’t, that’s fair enough. I do care and I didn’t like it. So there. The people who Yelp up a storm are lovers of their food, however, and the service.

We ordered nachos, a bean/rice/cheese burrito and an enchilada combo. The entire meal cost $19.76 with tax (add $3 for tip). The nachos were just tortilla chips and nacho cheese like at a goddamn baseball game. This is so wrong in my opinion. At the very least, nachos should have regular shredded cheese melted over chips. I also submit they should have any combination of beans, salsa, sour cream, guac or olives. Jalapenos are also an acceptable nachos ingredient., though I always pick them off. Velveeta or whatever is not ok at a sit-down restaurant. Having said that, I do love movie theater nachos, so I partook. But not without judging harshly beforehand.

nachos

Nachos from La Imperial, Hayward

The burrito was ok, though the tortilla wasn’t yummy for some reason. The concoction was a bit plain and since boyfriend didn’t like the salsa (which he usually uses to drown a burrito), he didn’t enjoy it terribly. As a side note, I thought the salsa was tasty though a bit too spicy.

burrito

Burrito from La Imperial... should have gotten a pic of the inside...

I ordered a cheese enchilada meal (2 cheese enchiladas, rice, beans and a salad) for $10.50. It was an amazing amount of food and probably the best thing on the table. I liked that they gave me a bowl of salad with home made Thousand Island dressing as opposed to the tiny scattering of lettuce most Mexican places call salad. The enchiladas were fine but they had the most cheese I’ve ever seen in an enchilada. It was like eating a melted block of cheese with a thin covering of tortilla around it — a bit overwhelming. The rice and beans were solid, kudos to them on that.

salad

Salad with chips and salsa from La Imperial, Hayward

enchiladas

Enchiladas, rice and beans from La Imperial, Hayward. Look at the fork for scale -- so much food!

As for the service, the waitress was totally sweet, seemed to know everyone and was on top of her orders. She seemed neither lazy nor incompetent and was probably the very best thing that La Imperial had going for it in my opinion. If she had been a crotchety crone I would have been grasping at straws to compliment much of anything about this place.

Overall, La Imperial is not my kind of place. The atmosphere is grungy and the food isn’t the premium Mexican that I’ve grown to know and love being a native Californian. To those who love it, I’m glad you do. As for me, I’ll try someplace else next time.

*Yet another restaurant for which I could not find a website… come on people!

La Imperial on Urbanspoon

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