Nespresso. Have you heard of it yet? It’s like espresso, but with an “n”. It’s a Swiss brand of single-serve coffee makers that markets to high-end clientele. Starbucks has gotten on the single-serve bandwagon, but, come on, they’re not Nespresso.
I was invited to the grand opening of Nespresso’s newest flagship boutique in Union Square in SF a few months ago. When I showed up, the place was still sorely under construction. I later found out that I was somehow not on the list when they told everyone about the cancellation of the event. I was sad. They sent me a $200 Nespresso machine and probably another $50 worth of accompanying paraphernalia. Apology accepted.
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